an experience lab
& design studio
A brand strategy and identity practice for founders. We work with you when the story can no longer explain what you've built.
Services
- 01
Founder Strategy
Excavating what's actually true about your idea, then building a plan to serve your intention.
- 02
Brand Design
The visual language and systems that make clarity visible.
- 03
A.I. Brand Kit
A visual library of unique imagery built from the best of what you already are.
Art Direction, Photography, Illustration
About
sundays is a studio for the unfinished part of the brief. We work with founders, creative directors, and organizations at the moments a question is sharper than its answer.
Projects
Work the studio makes for itself, and identities shaped for partners.
Sonder
See the career beneath your resume. A reading instrument that renders a resume as five developmental dimensions, stress-tested against the industry the work was done in.
Product DesignAma
A quiet room for thinking. Three voices, no accounts, your work stays in your browser. Built because most note-taking apps confuse organizing with thinking.
Product DesignThe Nurubian
A publication for the globally curious. Brand and art direction for a library of essays, audio, and image work on borderless thinking.
Brand & Art DirectionNord Ice Cream
Identity for an ice cream company built by two immigrant friends, anchored in the feeling of arrival.
Brand Design
More instruments in the workshop. Coming soon
Writing
Essays from the studio. Mostly about how things get built and how they end up being felt. Some of them are wrong on purpose.
- April 2026
The file was never the work
When execution becomes free, judgment becomes the only thing worth paying for.
- March 2026
The McNibble was not a PR problem
The 2026 authenticity crisis is a meaning problem diagnosed as a performance problem.
- February 2026
Friction as revaluation
Why the friction your team keeps removing is the thing your customers came for.
- January 2026
The magic we've lost
When you know who you are, decisions become simple. When you stop performing and start being, people remember.
Commissions
Each year sundays takes on select commission engagements with founders and creative organizations. Each begins with a question that has been sitting unanswered too long. If you have one, send a note.
When you write, include the question you are sitting with, the situation it lives in, and any deadlines. Replies usually within three working days.